Yoyo Wang(yes my name is pronounced like the toy 🪀) 


Hiya! I’m a Canadian-Chinese designer currently based in East London. ˙ᵕ˙ As a creative, I am interested in design as a playground for storytelling, and I work closely with nostalgia-related concepts such as old-internet aesthetics and retro imagery; I’d coin my creative style as ‘nostalgia branding’.  

Through my practice, I’m particularly intrigued to bridge the intersection between subcultures, whether it’s digital vs analogue, AI vs early internet, and overall creating a space where contrasting and niche themes can be explored and dissected.

Currently specialising/interested in: publishing, motion graphics, 3D art, and narrative design

Let’s work together! (CV)


 












A sneak peek of the what’s in the works:

TOMATO EGG ZINE, Issue #1
Men I Trust ‘Untourable Album’, reimagined design
SAVEPOINT: A temporary zine pack
My life is as much yours (as it is mine)
@#<LIFE IS AN RPG:A Nintendo Calendar>?!




What the Forest Told Me

  Deliverable for COP26 x CSM
 Concertina Zine, Illustration, Poster Design

Design for COP26


  Weaponising Childhood Fable
Deep Ecology





Cop26 stands for the 26th United Nations Climate Change conference, which will be held on the 1st of November, 2022. 
 The COP26 global climate summit in Glasgow in November is seen as crucial if climate change is to be brought under control. Almost 200 countries are being asked for their plans to cut emissions, and it could lead to major changes to our everyday lives.
Inspired by the article ‘Decolonise science– time to end another imperial era’ by Rohan Deb Roy, where the author recounted the aftermath from the colonisation of nature, which prevented the colonised countries from climbing back with their resources. 

The ‘lesson’ from the story is aimed to emphasise on the importance of how finding a “way back” is a possible solution for humans to evolve with nature, and my personal interpretation of this was to recall childhood illustrations & imagery as a way to reach the curious inner child who just wanted to exist peacefully with nature, and everything else in the world.   


Story Summary:

An anonymous narrator begins recalling a memory that changed his perspective on life. The story begins with the narrator as a young boy, lost in the forest at night. Upon calling for help, three kind forest spirits appear and offer to guide him home. During their journey, they encounter a spider web blocking their path —in which the ignorant boy planned on burning down to make way. The spirits stop him, and show him visions of the world whilst educating him on the importance of taking care of nature— along with other lessons such as the symbiotic relationship between humans and nature.