Yoyo Wang(yes my name is pronounced like the toy 🪀) 
Toybox (WIPs) All Projects



Hiya! I’m a Canadian-Chinese designer currently based in East London. ˙ᵕ˙ As a creative, I am interested in design as a playground for storytelling, and I work closely with nostalgia-related concepts such as old-internet aesthetics and retro imagery; I’d coin my creative style as ‘nostalgia branding’.  

Through my practice, I’m particularly intrigued to bridge the intersection between subcultures, whether it’s digital vs analogue, AI vs early internet, and overall creating a space where contrasting and niche themes can be explored and dissected.

Currently specialising/interested in: publishing, motion graphics, 3D art, and narrative design

Let’s work together! (CV)
 












A sneak peek of the what’s in the works:

TOMATO EGG ZINE, Issue #1
Men I Trust ‘Untourable Album’, reimagined design
SAVEPOINT: A temporary zine pack
My life is as much yours (as it is mine)
@#<LIFE IS AN RPG:A Nintendo Calendar>?!


TOMATO EGG Zine:
Full Exhibition Display

  CSM Graduate Showcase, 2024
 Banner Design, Laser cut shelves, Risograph posters, and Sticker Design
  Exhibition Curation Interactive Design
 Merch Design


Taking the audience and the given space of our project into consideration, we designed a full asset of works to complement the zine. This resulted in our A frame display into a ‘market shop’ concept, where the top banners resemble the design of a market tent, and the laser cut shelves act as the roof-- which turned out especially well when the sun lights directly on our display.

The risograph posters and stickers are sold with our zine, enhancing our brand identity outside of the publication.