Yoyo Wang(yes my name is pronounced like the toy 🪀) 
Toybox (WIPs) All Projects



Hiya! I’m a Canadian-Chinese designer currently based in East London. ˙ᵕ˙ As a creative, I am interested in design as a playground for storytelling, and I work closely with nostalgia-related concepts such as old-internet aesthetics and retro imagery; I’d coin my creative style as ‘nostalgia branding’.  

Through my practice, I’m particularly intrigued to bridge the intersection between subcultures, whether it’s digital vs analogue, AI vs early internet, and overall creating a space where contrasting and niche themes can be explored and dissected.

Currently specialising/interested in: publishing, motion graphics, 3D art, and narrative design

Let’s work together! (CV)
 












A sneak peek of the what’s in the works:

TOMATO EGG ZINE, Issue #1
Men I Trust ‘Untourable Album’, reimagined design
SAVEPOINT: A temporary zine pack
My life is as much yours (as it is mine)
@#<LIFE IS AN RPG:A Nintendo Calendar>?!

TOMATO EGG Zine, Issue #1




PRESS by STACK
 Made & designed by: Yoyo Wang, Agassiz Chan, and Katy Thompson
Format: A5 perfect-bound, with A6 risograph recipe booklet
Genre: Non-Fiction, Food/Creative Zine
Length: 175 pages
Country: London
Year: 2024Sold in: Gosh! Comics, Magculture, Reference Point
     

ESEA Diaspora
Food Narratives
  Platform for Creatives


 
TOMATO EGG zine uses the traditional Chinese tomato and egg stir-fry dish as a lens to explore themes of nostalgia, identity, and belonging. The first issue includes personal stories from 15 Asian creatives. The zine features photographs of the creatives themselves, interviews with them exploring their Asian roots and their personal connection to this dish, as well as little goodies for the reader such as an interactive bookmark. Designed to evoke a sense of warmth and connection, our aim is to create a platform for underrepresented ESEA voices and foster inclusive dialogue through the universal language of food, as well as connect people who experience distance from their heritage and culture.



PRESS (review by Steven Watson of STACK): https://ualshowcase.arts.ac.uk/collection/stack-magazines-shelf-life
The full online version can be accessed on our ISSUU: https://issuu.com/tomatoegg/docs/pages_
To see/read more on the CSM Online Showcase: https://ualshowcase.arts.ac.uk/project/547744/cover
To purchase a copy, check out our Instagram: https://www.instagram.com/tomatoeggzine/?hl=en

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