Yoyo Wang(yes my name is pronounced like the toy 🪀) 


Hiya! I’m a Canadian-Chinese designer currently based in East London. ˙ᵕ˙ As a creative, I am interested in design as a playground for storytelling, and I work closely with nostalgia-related concepts such as old-internet aesthetics and retro imagery; I’d coin my creative style as ‘nostalgia branding’.  

Through my practice, I’m particularly intrigued to bridge the intersection between subcultures, whether it’s digital vs analogue, AI vs early internet, and overall creating a space where contrasting and niche themes can be explored and dissected.

Currently specialising/interested in: publishing, motion graphics, 3D art, and narrative design

Let’s work together! (CV)


 












A sneak peek of the what’s in the works:

TOMATO EGG ZINE, Issue #1
Men I Trust ‘Untourable Album’, reimagined design
SAVEPOINT: A temporary zine pack
My life is as much yours (as it is mine)
@#<LIFE IS AN RPG:A Nintendo Calendar>?!




SAVEPOINT: A Temporary Zine Pack 


 A4 Magazine Archive, Editorial Design, Art Direction, Photoshoot
Format: Saddle-bound, Xerox Printed
Length: 39 pages

Archival
Lifespan of the Internet
Time Passage




My zine pack named ’save point’- is in reference to the save points in games, where players can save and preserve your current progress. This sentiment is encapsulated in exploring the concept of ephemerality through temporary mediums, created under a time restraint (time, time, and time again.) 
It aims to embrace the ‘unkindness’ in the rapid passage of time, as inspired from the song title ‘The World Moves Quicker Than I Had Ever Realised and Sometimes It's Unkind’ by Dylan Henner (You Will Always Be, 2022).

The magazine archive, it explores the following topics: digital consciousness, machine-human ambiguity, divine machinery, and digital immortality. Among these subjects, it is investigated through media-- such as films, books, and design works- that I have consumed myself. 
The aesthetic is inspired by retro video games and old tech consoles, to subconsciously remind readers how far the technology has come since their early days.


In this narrative of 'Save Point', the primary audience is-- intriguingly-- the future self. It's a dialogue across time; a message in a bottle sent into the currents of life; it’s destined to be rediscovered. This zine pack isn't merely a collection of memories or artefacts; it's a roadmap of personal evolution, a time capsule for the future self to reminisce, reflect, and recognise the life I have/had. It's an introspective story-- not for nostalgia's sake-- but as a portal to illuminate how far one has come.
ZINE PACK PHOTOSHOOT:



SELECTED SPREADS: