Yoyo Wang(yes my name is pronounced like the toy 🪀) 


Hiya! I’m a Canadian-Chinese designer currently based in East London. ˙ᵕ˙ As a creative, I am interested in design as a playground for storytelling, and I work closely with nostalgia-related concepts such as old-internet aesthetics and retro imagery; I’d coin my creative style as ‘nostalgia branding’.  

Through my practice, I’m particularly intrigued to bridge the intersection between subcultures, whether it’s digital vs analogue, AI vs early internet, and overall creating a space where contrasting and niche themes can be explored and dissected.

Currently specialising/interested in: publishing, motion graphics, 3D art, and narrative design

Let’s work together! (CV)


 












A sneak peek of the what’s in the works:

TOMATO EGG ZINE, Issue #1
Men I Trust ‘Untourable Album’, reimagined design
SAVEPOINT: A temporary zine pack
My life is as much yours (as it is mine)
@#<LIFE IS AN RPG:A Nintendo Calendar>?!





Men I Trust ‘Untourable Album’ (2020): Reimagined Design

    Branding Identity, Vinyl Design, Poster Design, Assets for Social Media

Music
Modern Folklore
Alternative Branding



VINYL AFTEREFFECTS ANIMATION // SONG:  ALWAYS LONE (! sound upon playing)



Inspired by the gothic font used in the original ‘Untourable Album’ and the various illustrations within the vinyl cover that resembled folklore and mythological drawings, I leaned into this fantastical branding for the album, kickstarting this self-initiated brief to reimagine the 2020 Men I Trust album.

With their music sounding equally as dreamy, falling under the genres of indie/bedroom/dream pop, I designed the visuals with a mindset that it should reflect the same level of fiction-- whilst still being quite playful, as exemplified through their original illustrations-- some of which I have kept the theme of-- such as creating similar mythological visuals. The overall colour palette is kept simple but trendy- with colours that aren’t overly intense but still makes a statement- much like the feel of Men I Trust music.

The fonts chosen are Libra (title and tour dates)- which as a gothic/viking feel to the sharp and strong identity, suitable for headings and important information. The other font used is Charm (slanted, thinner typeface), which has a more delicate feel that contrasts nicely with Libra, and thus used for longer pieces of information so it won’t be overwhelming to read.