Yoyo Wang(yes my name is pronounced like the toy 🪀) 


Hiya! I’m a Canadian-Chinese designer currently based in East London. ˙ᵕ˙ As a creative, I am interested in design as a playground for storytelling, and I work closely with nostalgia-related concepts such as old-internet aesthetics and retro imagery; I’d coin my creative style as ‘nostalgia branding’.  

Through my practice, I’m particularly intrigued to bridge the intersection between subcultures, whether it’s digital vs analogue, AI vs early internet, and overall creating a space where contrasting and niche themes can be explored and dissected.

Currently specialising/interested in: publishing, motion graphics, 3D art, and narrative design

Let’s work together! (CV)


 












A sneak peek of the what’s in the works:

TOMATO EGG ZINE, Issue #1
Men I Trust ‘Untourable Album’, reimagined design
SAVEPOINT: A temporary zine pack
My life is as much yours (as it is mine)
@#<LIFE IS AN RPG:A Nintendo Calendar>?!




Haunted by Ghosts of Lost Futures:
A Study of Mecha Butterfly

  Laser Cut Transparent Board, Publication Design/Production, Creative Writing, Photoshoot
Length: 8 pages
Year: 2023

Hauntology
 Butterfly Effect
 Anthropocene

As an echo to the Anthropocene, this work explores the butterfly effect, hauntology (definition: the idea that the present is haunted by the metaphorical “ghosts” of lost futures), and anthropocentrism (the ethical belief that humans alone possess intrinsic value) through the display of a mecha toy board that symbolises a lost future.

My aim is to encourage the audience to envision the potential dystopian future through portraying 3 butterflies as mecha toys, each inspired by a biblically accurate angel which emphasises the vice of humanity. The angel butterflies are portrayed in a traditional mecha toy board, along with a brochure explaining the context of the designs, akin to instruction brochures that come in toy boxes. The models are laser cut from transparent materials, emphasising the loss of natural beauty often associated with butterfly wings, while the transparency itself resembles a ghostly reminder of its past.
This project draws inspiration from the 'butterfly effect,' a concept from chaos theory-- which emphasises how small changes can lead to significant, far-reaching consequences. This is used as both a metaphorical reference to the anthropocene, but also a direct acknowledgment to the use of butterflies as imagery.



LASERCUT BOARD PHOTOSHOOT:

CREATIVE WRITING PUBLICATION: