Through my practice, I’m particularly intrigued to bridge the intersection between subcultures, whether it’s digital vs analogue, AI vs early internet, and overall creating a space where contrasting and niche themes can be explored and dissected.
Currently specialising/interested in: publishing, motion graphics, 3D art, and narrative design
Let’s work together! (CV)
A sneak peek of the what’s in the works:
CSM SYNERGY: Graduate Identity for Central Saint Martins Showcase
In a group of 5 team members, we worked on this brief with the course tutors as well as the UAL as a client.
Our concept includes representing each graduating year (Foundations, Ba, and MA) by a star shape, which also symbolises a ‘clog’ in the machine of keeping the creative industry going. The stars are created with the design choice of making them stand out, whilst keeping true to the minimalistic aesthetic of the CSM branding.
The colour palette is made with the consideration of the show taking places during June, hence a more summer colour palette. Our assets included making: a wayfinding point, window displays, as well as additional elements such as stickers, AR filters, and motion graphics that come to live upon entering the UAL website.