Yoyo Wang(yes my name is pronounced like the toy 🪀) 
Toybox (WIPs) All Projects



Hiya! I’m a Canadian-Chinese designer currently based in East London. ˙ᵕ˙ As a creative, I am interested in design as a playground for storytelling, and I work closely with nostalgia-related concepts such as old-internet aesthetics and retro imagery; I’d coin my creative style as ‘nostalgia branding’.  

Through my practice, I’m particularly intrigued to bridge the intersection between subcultures, whether it’s digital vs analogue, AI vs early internet, and overall creating a space where contrasting and niche themes can be explored and dissected.

Currently specialising/interested in: publishing, motion graphics, 3D art, and narrative design

Let’s work together! (CV)
 












A sneak peek of the what’s in the works:

TOMATO EGG ZINE, Issue #1
Men I Trust ‘Untourable Album’, reimagined design
SAVEPOINT: A temporary zine pack
My life is as much yours (as it is mine)
@#<LIFE IS AN RPG:A Nintendo Calendar>?!


@#<LIFE IS AN RPG: A Nintendo Calendar>?!

  Spiral-bound Square Zine, Nintendo Lite Case Design, ASCII Illustration & Typography
Length: 53 pages
Year: 2024
ASCII Art
 Gamification
 Unconventional Publishing



This self-initiated project is a part of the Savepoint zine pack, and is a 2024 calendar designed in the style of a spiral-bound zine, inspired by the simplicity and nostalgia of ASCII text art. The calendar draws from the visual aesthetic of early digital culture, particularly from the days when ASCII art was a popular way to express creativity online. By reinterpreting this digital art form, I wanted to create a piece that connects modern design with a nostalgic reflection on the past.

The calendar isn’t just about timekeeping—it’s about storytelling. Inside, I’ve included pages from my own calendar entries from the 2023 year, using them to show how a person’s calendar can reveal much more than just dates and deadlines. This aspect is printed on semi-translucent tracing paper, emphasising the idea this is a record of the past.
A calendar is a record of daily life, a window into someone’s world: offering glimpses of their activities, their friendships, and their routine. The contrast of new dates with old entries creates a dialogue between past and present, making the passage of time more tangible.
The use of ASCII art throughout the design serves as a reminder of a time when this simple, yet expressive, form of digital art was part of our everyday digital experiences. For many, ASCII art was a creative outlet during the early days of the internet, and its inclusion here evokes a sense of digital nostalgia.
By revisiting this style in a modern calendar, I aim to connect with that history while giving it a new take. The result is a playful and reflective piece that encourages users to not only keep track of time but also to think about how far they’ve come and what their own personal "archives" might say about them.